BE

- REPORT 5 / SEP 2015 -

UNDERSTANDING WHERE THE UTILITY CATALOG STARTS AND HOW FAR GOES WAS SOMETHING THAT TAKEN TIME TO REVEAL. DEFINING OURSELVES ACCORDING TO WHAT WE DID NOT WANT TO BE WAS THE MOST EFFICIENT: A DECORATION STORE, A DESIGN BOUTIQUE, A FINDS SHOP, AN ANTIQUE DEALER, A CURIOSITIES SPACE, A BAZAAR STALL OR A CRAFTS TRADE? NO, NONE OF THE ABOVE. WE FOUND THAT ALL OUR OBJECTS OF INTEREST HAD FACTORS IN COMMON: THEY WERE "COMMON" REGARDING THE REDUNDANCY, THEY WERE ASSOCIATED WITH TRADITIONAL TRADE AND/OR DAILY WORK AND TASKS. THEY ALL LIVED BETWEEN THE INDUSTRIAL AND THE ARTISAN, THEY WERE OBJECTS MADE IN SERIAL USING MACHINERY BUT WITH THE EXPERTISE AND TALENT OF AN ARTISAN. MADE WITH INGENUITY, RECOURSE OR IN SOME CASES EVEN WITH BRUTE FORCE. THIS UNIVERSE OF SIMPLICITY, IN OUR WAY OF UNDERSTANDING THE MOMENT, GAVE A PARTICULAR SPIRIT TO EACH THING, PROVIDING IT WITH LIFE AND PERSONALITY THROUGH SMALL DIFFERENCES THAT MADE THEM IMPERFECT AND BEAUTIFUL.

MEXICAN UTILITY. 5 YEARS