{"product_id":"coleccion-mexico-68","title":"MEXICO 68 COLLECTION","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eMexico 68 — Official Report\u003c\/strong\u003e\u003cbr\u003eOriginal Edition (4 Volumes) | Utilitario Mexicano 2026 Intervention\u003cbr\u003e\u003cbr\u003e\u003ca href=\"https:\/\/utilitariomexicano.com\/pages\/el-espejismo-de-la-perfeccion\" target=\"_blank\" title=\"intro\" rel=\"noopener\"\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003eRead Prologue\u003c\/span\u003e\u003c\/em\u003e\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis collection is the definitive record of the Games of the XIX Olympiad. Published in 1969 by the Organizing Committee, the Official Report transcends a mere compendium of results: it is a masterpiece of editorial design and a historical document that captures the moment Mexico projected itself to the world as a modern and sophisticated nation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Manifesto of Mexican Modernism.\u003c\/strong\u003e Under the vision of architect Pedro Ramírez Vázquez, the 1968 Games were conceived as a state project and a masterful maneuver of cultural diplomacy. Alongside figures like Lance Wyman, Ramírez Vázquez integrated avant-garde design, monumental architecture, and an unparalleled cultural program to issue a \"letter of introduction\" of stability and creativity at the climax of the Cold War.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRestoration Philosophy.\u003c\/strong\u003e Preservation and Dialogue. The intervention carried out by Utilitario Mexicano in 2026 seeks to restore the structural integrity of the volumes while respecting the honesty of the original object. The premise is to preserve without invading:\u003c\/p\u003e\n\u003cp\u003eStructure: Spines and interiors were reinforced to ensure durability.\u003c\/p\u003e\n\u003cp\u003eAesthetics: The new gray cardboard exterior with silkscreen printing establishes a dialogue between the legacy of 1968 and contemporary utilitarian design.\u003c\/p\u003e\n\u003cp\u003eIntegrity: This \"second skin\" protects the original interiors made of high-grammage coated paper, transforming an archival piece into a functional collector's item.\u003c\/p\u003e\n\u003cp\u003eAnatomy of the Collection (4 Volumes)\u003cbr\u003eFormat: 29 x 28.5 cm.\u003c\/p\u003e\n\u003cp\u003eEdition: 1969, bilingual (English\/French).\u003c\/p\u003e\n\u003cp\u003eIdentity: Binding with spines in the original Olympic colors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eContent by Volume:\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eVolume I Blue — The Land: The diplomatic pillar. Portrays the history, stability, and culture of the host nation. (340 pages).\u003c\/p\u003e\n\u003cp\u003eVolume II Red — The Organization: The chronicle of a logistical feat. Documents everything from infrastructure construction to state-of-the-art electronic systems. (388 pages).\u003c\/p\u003e\n\u003cp\u003eVolume III Yellow — The Games: The exhaustive record of the sporting epic and the unique iconography of the competition. (868 pages).\u003c\/p\u003e\n\u003cp\u003eVolume IV Green — The Cultural Olympiad: The most innovative legacy. Documents the Ruta de la Amistad (Route of Friendship) and the graphic design that revolutionized global visual communication. (762 pages).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Legacy Transmitted by Design.\u003c\/strong\u003e To possess this report is to possess a fragment of history where art, sport, and politics united to redefine the identity of a country. This edition is, ultimately, a testament to how Mexico used creativity as a tool for high diplomacy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Utilitario Mexicano","offers":[{"title":"Default Title","offer_id":45055546458312,"sku":"1001001432594","price":11800.0,"currency_code":"MXN","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1216\/6402\/files\/mex68-4.jpg?v=1776189277","url":"https:\/\/utilitariomexicano.com\/en\/products\/coleccion-mexico-68","provider":"Utilitario Mexicano","version":"1.0","type":"link"}