HELVETICA MEDIUM HASS
singular object. Helvetica Medium Hass, 192 points.
Set of two Letraset of the emblematic Helvetica Medium in astonishing 192 typographic points. Includes 2 templates with catalog numbers 707. Conservation status: 4 of 5. Sheet size: 25.5 cm wide x 38 cm high. Designer: Max Miedinger 1957, Basel, Switzerland. Made in Mexico by Letreset. Circa: 1980.
Helvetica (also known as Neue Haas Grotesk, Helvetica and later expanded to Neue Helvetica) is a typeface family developed by Max Miedinger jointly with Edouard Hoffmann in 1957 for the Haas'sche Schriftgießerei (also known as "Haas") typeface in Basel, Swiss. Its design is based on an earlier typeface called Berthold Akzidenz Grotesk that dates back to 1896. The typeface, originally called Neue Haas Grotesk, is simple in style and sans serif. It became immensely popular in the late 1960s and 1970s, due to its enormous influence within the so-called "International Typographic Style" (particularly in corporate identities), one of the most important modernist currents of the 20th century.
Helvetica is an effective type for everyday use, especially for headlines (much less for body copy). Its success is due to its stupendous scalability. The adaptation of non-Latin typefaces to the aesthetics of Helvetica and the wide range of typefaces made Helvetica the most famous typeface of the 1960s and 1970s.
The Letraset company was founded in London in 1959 with the aim of introducing innovative media to graphic designers. It was in 1960 when Letraset sheets also appeared, a dry transfer method that became a true revolution in the field of graphic design. At the time, it was an innovation that anyone, without special artistic skills, could transfer from the Letraset sheet to any support both letters and other graphic elements in an easy and clean way, so it became an essential tool for designers and advertisers.
Letraset sheets were available in a wide range of fonts, styles, sizes, symbols or other graphic elements that were added. Letraet developed its type library with existing models and with new designs such as Colin Brignall's Countdown or Milton Glaser's Baby Teeth, which he would use in the famous Bob Dylan poster -1967- and based on a hand-painted sign seen by the designer on a trip to Mexico.
In the 1970s the Letragraphica typeface range, which included innovative typefaces designed by the world's best designers, was continued into the 1980s with the introduction of Letragraphica Premier. In 1987 it acquired International Typeface Corporation ITC which had produced one of the most successful ranges of typeface alphabets since it was founded in 1970 in New York and one of the first Typeface Houses that did not have a history of creating metal type. ITC is currently owned by Monotype Imaging.
But when the 1990s arrived, there was a decline in the sales of these materials, so Letraset began to offer products aimed at digital design with an image library and more than 300 PostScript fonts, both from the collections of Letraset transfers like some new ones.
Letraset also began the release of many typefaces that had belonged exclusively to its catalogue, so fonts by designers such as Alan Meeks, Martin Wait, Donaldson Tim and David Quay were made royalty free, and many can be found in online stores such as FontShop . Some fonts keep “Letraset” in their title, while others have changed their name to that of their new providers.