Singular object. Letter Press / Letraset sheet. Includes 1 template. Sheet size: 25.5 cm wide x 38 cm high. Made in Mexico. Circa: 1980.
The Letraset company was founded in London in 1959 with the aim of introducing innovative media to graphic designers. It was in 1960 when Letraset sheets also appeared, a dry transfer method that became a true revolution in the field of graphic design. At the time, it was an innovation that anyone, without special artistic skills, could transfer from the Letraset sheet to any support both letters and other graphic elements in an easy and clean way, so it became an essential tool for designers and advertisers. Letraset sheets were available in a wide range of fonts, styles, sizes, symbols or other graphic elements that were added. Letraet developed its type library with existing models and with new designs such as Colin Brignall's Countdown or Milton Glaser's Baby Teeth, which he would use in the famous Bob Dylan poster -1967- and based on a hand-painted sign seen by the designer on a trip to Mexico.
In the 1970s the Letragraphica typeface range, which included innovative typefaces designed by the world's best designers, was continued into the 1980s with the introduction of Letragraphica Premier. In 1987 it acquired International Typeface Corporation ITC which had produced one of the most successful ranges of typeface alphabets since it was founded in 1970 in New York and one of the first Typeface Houses that did not have a history of creating metal type. ITC is currently owned by Monotype Imaging. But when the 1990s arrived, there was a decline in the sales of these materials, so Letraset began to offer products aimed at digital design with an image library and more than 300 PostScript fonts, both from the collections of Letraset transfers like some new ones.
Letraset also began the release of many typefaces that had belonged exclusively to its catalogue, so fonts by designers such as Alan Meeks, Martin Wait, Donaldson Tim and David Quay were made royalty free, and many can be found in online stores such as FontShop . Some fonts keep “Letraset” in their title, while others have changed their name to that of their new providers.