ORITA SODAS

Orita is a 100% Mexican soft drink brand that aims to position itself as a sophisticated option and break with the stereotypes projected by other beverage brands. Its strategy is based on projecting a modern and elegant image while maintaining its connection to the country's cultural roots.

Orita's flavors are unconventional, moving away from classic soda flavors to offer distinctly Mexican options that stand out for their originality. With a design that blends contemporary and traditional elements, Orita presents itself as an innovative brand that reflects the authenticity and richness of Mexico in a new and exciting way.

Orita's identity connects three historical moments that define an authentic and modern Mexico. The first, inspired by pre-Hispanic Mexico, shapes the brand's geometries and textures. The second, from the mid-20th century, when Mexican design established itself as a benchmark. Finally, contemporary Mexico reinterprets these influences, maintaining a deep connection to its cultural roots. These concepts are embodied in the logo, inspired by Mexican Art Deco.

The vibrant color palette identifies each flavor while evoking moments, streets, and spaces of Mexico, strengthening the emotional connection to its cultural context. This holistic approach unites tradition and contemporary style, offering a unique visual and tactile experience.