POSTCARD / CINE TERESA

Teresa Cinema, 1924
Author: Francisco J. Serrano
Location: Eje Central Lázaro Cárdenas 109
Neighborhood: Centro
Mexico City, Federal District

La Estructura Nacional y Utilitario Mexicano pay homage to this period through a limited run of typographic postcards, as well as the silkscreen printing of the La Nacional Building, among other editions.

One Hundred Years of Art Deco. This year, 2025, marks the 100th anniversary of the Universal Exposition of Decorative Arts and Modern Industries (Paris, 1925), an event that gave rise to the aesthetic movement known as Art Deco, a term coined until the 1960s.

Its definition is complex, as it draws on various avant-garde movements such as the Viennese Succession (1897), Suprematism (1915), Futurism (1909), Cubism (1907), and Russian Constructivism (1913).

Furthermore, each developing city at the beginning of the 20th century adopted this style in its own way, based on its own pace, growth, and social needs. In this sense, THE PRINTED, CAST, OR CARVED WORD is a physical testament to the country's social and graphic development, created by artists, architects, and sculptors in a Mexico committed to building a true national and artistic identity.

Considering that much of the inspiration for European and North American Art Deco comes from the mystification and exoticism of ancient cultures, it is necessary to emphasize that for Mexico, it represented a new way of representing pre-Cortesian cultural heritage, as well as present-day scenes related to agriculture, construction, and the aesthetic design of government and institutional buildings.

Typography, like architecture, is the graphic and constructive celebration of a country that was beginning to recognize itself.

Measurements: 15 cm x 10.5 cm. Material: N3 cardboard. Weight: 10 grams. Type of printing: Silkscreen. Made in Mexico by Utilitario Mexicano y Estructura Nacional en 2025.